Green Orange Showreel
The Green Orange is a boutique media company that leverages on its deep and extensive network of contacts in the region. From a few-day sessions of coaching top executives on their relations with the media, providing media content to setting up an entire channel, The Green Orange enjoys strong and discreet relations with big and government clients locally and regionally.
Having been in the media for more than 25 years, launching four channels at MediaCorp including the regional channel, Channel NewsAsia, Woon Tai Ho, the founder of the Green Orange, is familiar with the difficult and multi-lingual world of journalism and entertainment in this region. Working in news, involving multi-languages and marketing in a highly charged political, economic and social environment, The Green Orange has the nuanced skills-set to help private organizations, public institutions and governments cut through the media clutter and get their voices heard. Navigating the sensitive landscape of the region, The Green Orange is particularly astute in sharpening the client's most strategic positions, allowing inherent strengths to be clearly visible and weaknesses to be converted to strengths.
- Media training / coaching
With 25 years of on-the-job experience, there are more than 20 modules to allow companies and ministries understand media reactions to events and how to manage media outcomes. Among the more popular modules are:- Understanding the psychology of media interaction
- Media-networking
- What the newsroom wants
- How to be succinct, credible and sophisticated
- Why Body Language and The Voice are crucial in interviews
- Social / community media – their advantages and pitfalls
- What is hostile media and how to stay calm and focused
- The false sense of security of numbers – how to have a singular voice in a press conference
- Branding and developing content that cuts through the media clutter
- Intensive background analysis of a client existing environment.
- Work-shopping with client to form a vision and mission to project client in the strongest possible position.
- Using a complete set of media tools to give client a distinct profile.
- Developing a house-style that guides the client's operations locally and internationally.
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Branding of Channel NewsAsia |
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Branding of Myanmar International |
- Ministry of Defence, Singapore
- Ministry of Foreign Affairs , Singapore
- NTU Ventures Singapore
- Robinsons, Singapore
- Cycle & Carriage, Singapore
- Inchcape - Southeast Asia
- Dempsey 6 & 7, Singapore
- John Erdos Home, Art and E Food & Wine, Singapore
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Shwe Than Lwin Company and MRTV of Myanmar for the launch of " Myanmar International "
( A channel beamed from Myanmar to Asia, Europe and the US )
"We just got a major deal today. Thank you so much for the valuable lessons learnt. Just realised that the techniques you've taught us can be applied in many aspects in life and also in business."
Sam WongFounder / Director
BCZ.com
"Though it was only 3 hours, it was very informative. It opened up my mind. Very powerful."
Shaw CheongCo-Founder
Amkh Map
"It was a pleasure to attend your session. It was very useful. I find it relevant to our company. I will be abler to use the TV interview skills you taught us today"
Kris KasiditDirector of Marketing
Phokki
"We got an interesting training. It was really enjoyable and the content was extremely useful to us."
Anson LiangCo-Founder
SweetMory
"Thank you for the experience to see a glimpse inside how the media works. I am sure you will do great with your coaching. You have a manner that wins people over effortlessly."
Chris WilliamsNanyang Technological University